Equilibrium’s brand design weaves its mission into every detail, starting with a wordmark where the curved “q” symbolizes net zero—a perfect nod to their balance of climate action and finance. Inspired by the farmlands they impact, the visuals combine earthy textures, satellite imagery, and a bold color palette that merges vibrancy with nature’s authenticity. Striking imagery of farmers and terrains paired with clean geometric illustrations and farmland-inspired shapes bring clarity and energy, ensuring every interaction is memorable, transparent, and deeply rooted in purpose. The result? A brand that’s as innovative as it is grounded, standing out effortlessly in the sustainability space. I also want to give a shout out to Riya and Noora from the then team at Equilibrium who really helped a lot in shaping up this project. Without their collaboration and inputs the output would not have been what it is right now!