The identity captures Darjeeling’s essence and the charged energy of climate tech with a system that is vibrant, playful, and unmistakably modern. Starting strong with the logo which encapsulated the hills and the tea leaves, which is so special to the terrain of Darjeeling. The logo was the direct depiction of the land, that the company was proud of. We moved away from the usual “green” palette and chose high-contrast colors that pop against Darjeeling’s lush hills, giving the conference instant visibility. Typography is bold yet friendly, built for legibility in rooms and on the hillside. Collateral uses a collage language that brings people, landscape, tools, and the productive chaos of the field into one frame. The logo, patterns, and compositions carry quiet cues from Darjeeling—terrace steps, contour lines, tea-soil textures—so every touchpoint feels rooted in place. The result builds clear recall across badges, banners, decks, and briefs, and keeps the Global South story front and center.