Ztek required a brand refresh rather than a full rebranding. They wanted to retain their original logo but refine it to look more professional. The rebranded assets needed to be accessible to users aged 25-50. A key objective was to ensure accessibility across this age range. For example, the font needed to be easy to install, readily available on Outlook email service, Microsoft suite of products, and similar touch points. We worked on templates such as work anniversary posts, birthday posts, social media posts for Ztek and it's verticals and many such things which can help the team to execute things at a faster rate. We also made a photo library of more than 100 pictures which can be readily used in creatives. Making repositories, templates and an online notion-like guideline on Microsoft loop helped the team to organise all their branding collaterals in one place and move much faster internally.